Audience Town
Rebranding adtech to speak real estate’s language.
Challenge
Too technical • Too dull • Didn’t connect
We started with a brand that was accurate—but not inspiring.
It told people what we did. It didn’t show them why we mattered.
(Original Logo)
(Original Website)
Solution
Simplify the story • Connect with real people • Rebuild the brand
Our audience wasn’t in adtech. So we stopped speaking adtech.
We simplified the story and cut the jargon—because real estate marketers aren’t data scientists.
We built a visual identity that felt modern, human, and easy to trust.
Bright colors, clean typography, and a voice that actually sounded like a person.
The home journey is emotional—our messaging needed to be too.
From “leads” to life stages. From targeting to storytelling.
Instead of pushing features, we showed real benefits—clearly and quickly.
We answered: What does this do for me? and Why should I care?
Result
150% increase in search results • 400% increase in social media following
A full rebrand, built for the people who use it—not the people who made it.
Because if your audience doesn’t see themselves in your story, they’re already gone.
