What began as a professional coping mechanism (dealing with the frustration of answering the same questions over and over) has become my communication superpower: making important information stick.

I discovered a long time ago that injecting a bit of snarky personality (only when appropriate) into information delivery isn't just about a little humor—it actually helps people remember what they need to know. Because let's be honest, life's too short for boring corporate-speak, even in professional settings!

Because interviews never leave enough time for the good stuff—and let’s be honest, you’ve probably Googled me already. This is where I answer the real questions, minus the awkward small talk.

Consulting, collaborating, and sharpening my perspective. I’ve worked with startups, agencies, and awards shows—each one helping me get clearer on where I add the most value. I’ve said yes to the right projects, and now I’m ready to say yes to the right team.

Yes. Very. I’m at my best when I’m embedded in a team, building something meaningful with people who care about doing great work and having a little fun while doing it.

Because when it’s done well, marketing isn’t manipulation—it’s connection. It’s how you make someone feel seen, understood, and excited to act. I’ve always loved that.

Like a translator with a shared goal. I make sure marketing isn’t just delivering campaigns—but delivering what sales actually needs. You get the best results when you listen first, then align messaging to what’s happening on the front lines.

Healthy. I like data that tells me something useful, not just that looks good in a deck. Insights are great—actionable insights are better.

Turning something no one wants to attend into the event everyone talks about. Also: explaining complex stuff without making people feel dumb. It’s a gift.

Clear expectations, zero micromanaging, and a deep belief in giving people room to be great. I lead like a good dinner host—set the tone, make sure everyone has what they need, and step in only when it’s needed. The goal is always the same: create an environment where people’s best work shines, and their challenges don’t get in the way.

Calmly—and with a backup plan already in motion. I’ve led high-stakes events where the unexpected is expected, and no one ever sees Plan A because Plan B is already saving the day. I don’t panic, I don’t point fingers—I stay focused, keep the team steady, and make sure the audience never knows anything went sideways.

"Let’s just get through it" is not a strategy. Whether it’s an event, a campaign, or a brand refresh—if we’re going to spend time and money on it, let’s make it worth remembering.

Anything where strategy meets creativity: launching a brand, designing a killer experience, or untangling a messy story and making it land. If it involves thinking deeply and pulling it off flawlessly, I’m in.

By staying curious and surrounding myself with smart people. I take AI courses, read trend reports, subscribe to weirdly specific newsletters, and ask questions even when I know the answer. Curiosity is my default setting.

Five nights of awards shows. Back to back. In South Beach. Ask me about it sometime.

That I once lost a $20MM yacht and had to find a new one in under three days. That Jon Hamm is the only celebrity I ever asked for a photo—and he told me he was disappointed in me. That I got HBO Nordic to premiere the final season of Game of Thrones in a Viking longhouse outside Reykjavík. That I once called 911 because I thought a guest at my event had died (he just sleeps really deeply). And that I got 200 people in New Orleans to skip open bars and walk eight blocks—by throwing them a parade.