“Make them curious. Then make it worth their time.”

Who I Am

I’m a marketing leader who’s spent his time helping brands find their voice, grow their audience, and show up in ways that actually matter. I’ve built brand strategies from scratch, scaled award shows into global powerhouses, and turned events into unforgettable experiences—sometimes with just the right playlist or a well-timed local IPA.

I’ve worked with adtech giants, emerging startups, and cultural institutions, leading everything from rebrands to demand-gen strategies to full-on experiential campaigns. Titles I’ve held include VP of Brand Strategy, Head of Experiential Marketing, and CMO-for-hire. But what I really do is help teams connect the dots—between brand and growth, audience and impact, idea and execution.

I believe good marketing is equal parts strategy and soul. It should make you think, feel, and (if we’re doing it right) take action.

When I’m not deep in a campaign or sketching out the flow of a new event, you’ll find me biking around the city, discovering a new brewery, or tracking down the best of the best in whatever city I land in.

How I Work

Marketing doesn’t happen in a vacuum—it happens in the messy, brilliant space between teams, customers, and ideas. Too often, marketing keeps its head down: afraid to challenge leadership, disconnected from sales, and barely in conversation with the people we’re actually trying to reach.

I do it differently.

I started in sales, and I never forgot the lesson: your best insights don’t come from a dashboard—they come from the front lines. Sales knows what customers are asking for. Customers are more than happy to tell you what’s working (and what’s not). You just have to ask. Then really listen. Then test, fix, and ask again.

My approach is simple: build trust across teams. Get in the room with sales. Talk to your customers. And don’t just show them what your brand is—show them you’re paying attention.

That loop—ask, confirm, act—is the engine behind every smart campaign I’ve led. It’s not magic. But it works like it is.

What People Say

  • "Karl has both surprised and delighted me, as well as Senior Executives AND staff members on our team, with his rigorous research, strategic approach, and the endless creativity, unflappable calm, and the agile problem-solving skills he brings to each assignment."

    Krista Thomas, CMO, InMobi

  • "There are few that bring Karl's attention to detail and creativity. I can say, without a doubt, that when a 300+ person global sales team gives him a standing ovation, it's not for nothing."

    Dallas Lawrence, Chief Strategy & Communications Officer, Telly

  • "Karl is a unique and independent thinker who has the rare ability to see all the pieces on the board. He is a special breed of leader, salesman and showman. His unquenchable desire to produce an outstanding result is contagious and drives those around him to push themselves that much harder."

    Chris Phoenix, Founder, Phoenix Media Group

  • "Karl helps you, as a communicator, to strategically think through how to connect the dots in communicating your desired message and deliver key takeaways to your audience."

    Josh Durst, Head of Revenue Operations, Magnite