InMobi

Turning AI Anxiety and Privacy Panic into Pipeline Performance

Challenge

“Cookie” chaos • “Attention” deficit • “Fingerprinting” confusion • AI overload

Everyone was talking. No one knew what to do.

AI and “attention” were trending, “cookies” were crumbling, and Apple and Google were cracking down on “fingerprinting”. Marketers didn’t know what to do—or how InMobi could help.

Solution

Make it clear • Make it relevant • Make it convert

Start with smarts: a webinar, a white paper, and a conversation that cut through the clutter.

We unpacked the Three A’s—AI, Attention, and Addressability—with a lively panel, a downloadable white paper, and clear messaging that made the complex feel actionable.

Scale it smart: a high-ROI partnership with eMarketer.

We co-hosted a webinar with eMarketer and Human, hitting 2,000 registered attendees, exceeding our goals by 150%. Every registrant received follow-up content to deepen engagement.

Bratwurst, beer, and business cards.

To cut through the noise of Advertising Week, we invited our webinar attendees to an exclusive Oktoberfest in NYC—serving up steins, Schnitzel, and strategy to more than 200 guests.

From cold awareness to warm leads—with a warm pretzel in hand.

This wasn’t content for content’s sake. It was a full-funnel journey—webinar to white paper to Würste—that led directly to sales-qualified conversations.

Result

150% increase in lead volume • 30% decrease in unqualified leads • 43% progression rate from webinar → white paper → event

Three hot topics. One cool campaign.

We made AI, attention, and addressability feel approachable, actionable, and—briefly—Bavarian. InMobi didn’t just educate. We OOMPAH’d!