A brand isn’t your logo or your color palette—it’s the feeling people get when they think about you. I help companies figure out what they stand for, why it matters, and how to show up in a way that actually connects. At Magnite, I led a global rebrand that unified voice and visual identity across teams, markets, and channels—boosting engagement and sharpening the company’s market position. At Audience Town, I reimagined the brand’s look and feel to better reflect its audience and mission, while at the Shorty Awards, I refreshed the brand to increase relevance, boost press coverage, and strengthen its cultural voice. My approach fuses data, storytelling, and instinct to build brands people remember, trust, and maybe even love a little.

Growth isn’t just about getting bigger—it’s about getting smarter. I design marketing strategies that do more than drive clicks or capture leads. They find the right people, deliver the right message, and move them to act. At InMobi, I helped optimize event-driven lead generation and conversion—boosting MQL-to-SAL rates by up to 50% through targeted, integrated campaigns. It’s a blend of creativity, experimentation, and a healthy obsession with what actually works. Think of it as building momentum on purpose.

Most people don’t look forward to events—so I design experiences that change their minds. They’re thoughtful, relaxed, and full of subtle surprises: maybe it’s amazing food sourced from down the street, an all-local beer list, or an ambiance that quietly says, “you’re exactly where you should be.” At Magnite, I led global experiential strategy across dozens of events a year—crafting environments that sparked real conversations and built lasting relationships. Earlier, at the Clio Awards, I helped transform a legacy brand experience into something fresh, immersive, and unforgettable. Because underneath the comfort, there’s intention—every detail designed to deepen connections and move the brand forward. I create spaces where people don’t just show up—they lean in.

Good content doesn’t fill space—it builds trust. Whether it’s a headline, a case study, or a full campaign, I create content that knows its audience and earns its place. At Audience Town, I built a full-funnel content strategy that boosted engagement, drove SEO results, and helped position the brand as an industry authority. It’s never just words on a page—it’s strategy in disguise. The goal isn’t to flood the feed—it’s to be the thing worth clicking.

Social media isn’t just about posting—it’s about participating. The best brands don’t shout; they listen, respond, and occasionally surprise you with something you actually want to share. I use social not as a megaphone, but as a conversation starter. At the Shorty Awards, I led a full refresh that put community and creativity at the center—cutting costs, boosting engagement, and redefining what an awards show could look like on social. Whether it’s a launch, a campaign, or a live moment, I build strategies that spark connection and remind people there’s a real human behind the handle.