Customer-centric marketing starts with understanding real behavior.

Growth works best when strategy and execution move together. I design go-to-market programs that focus less on volume and more on momentum. Clear messages, aimed at the right audience, delivered at the right moment.

At InMobi, I helped design integrated, event-driven demand programs that significantly improved lead quality and conversion, increasing MQL-to-SAL rates by up to 50 percent. Throughout my career, I have partnered closely with sales and product teams to ensure marketing efforts support real business outcomes, not just activity. To me, growth is about clarity, focus, and repeatable impact.

Experiential is how I learned to think about customers. When you put real people in real environments, you see what captures attention, what creates trust, and what actually moves behavior. That lens informs how I approach every customer interaction, whether live, digital, or somewhere in between.

At Magnite, I led global experiential strategy across across a global portfolio of events each year, designing environments that encouraged real conversation and long-term relationships. Earlier, at the CLIO Awards, I helped evolve a legacy brand experience into something more immersive and culturally relevant. Every detail mattered, from the flow of a room to the tone of a conversation. The goal was always the same: create experiences that make people lean in, not check out.

A brand is not a logo or a color palette. It is the feeling people associate with you before they ever buy. I help companies define what they stand for, why it matters, and how to show up consistently across every touchpoint.

At Magnite, I led a global brand unification effort during a period of significant transformation, aligning voice and visual identity across teams, regions, and channels. At Audience Town, I reshaped the company’s positioning to better reflect its audience and ambition. At the Shorty Awards, I refreshed the platform to increase relevance, strengthen cultural voice, and drive press attention. My approach blends insight, storytelling, and instinct to create brands people recognize, trust, and choose.

Good content earns attention by being useful, relevant, and human. I approach content as a strategic tool, not filler. Every headline, story, or case study serves a purpose and respects the audience.

At Audience Town, I built a full-funnel content strategy that improved engagement, strengthened SEO performance, and positioned the brand as a credible industry voice. Across my career, I have focused on turning complex ideas into clear narratives that help buyers, customers, and partners understand what matters. What matters is content that moves people closer to action.

Social works best when it feels like participation rather than promotion. The strongest brands listen as much as they speak, and they know when to join the conversation and when to step back.

At the Shorty Awards, I helped reimagine social as a core part of the brand experience, centering community and creativity while reducing costs and increasing reach. I treat social as an extension of brand and experience, especially during live moments, launches, and cultural inflection points that actually matter. When done right, it reminds people there are real humans behind the brand.